HP is launching an advertising campaign that claims it can make its printers better by taking advantage of advanced technology.
The ad campaign is set to run on television, in print and online.
The campaign features an HP 5400p laptop printer, a 5200p laptop with HP inkjet inkjet printer, an HP Elitebook laptop with a Dell Inspiron 15 7000 desktop printer, and an HP Stream 15 laptop with an HP inkJet inkjet scanner.
The ads come as HP moves away from the “Make it better” button that appears on the home page of its website and toward an approach that is “more about how we make you more productive,” the company said in a statement.HP’s latest ad campaign follows similar efforts by Apple and Dell.
Apple’s “Make It Better” button appeared on the Homepage last year, when Apple launched its iPad Pro, the first tablet to support the Apple Pencil and the company’s stylus.
In an attempt to address complaints about its products being too expensive, Apple launched a new Homepage with the phrase “make it better,” as well as a button for users to choose between “Made for Mac” or “Made in the USA.”
Dell introduced a “Made it better, better” icon to the home screen last year and launched a “Make Your Life Better” campaign to boost the company and its products.
Apple also launched a Make It Better campaign last year.
HP’s ad campaign, however, focuses on the “Making Your Life Less Difficult” and “Making it Better” buttons, respectively.
The two ads also suggest that the company will eventually add “Better” and “+” buttons to the Homepages.
The campaign is aimed at promoting the company as the company to use to make its products more convenient and more powerful.
The company is also hoping that users will think twice before buying new hardware that has a “make It Better,” “Better Home” or “+” button on the screen.
The “make” button, which appears in the upper right corner of the Home screen, can be a boon for anyone who’s had a tough day, and it can be used to improve their productivity.